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Education, Careers & Professional News

Madras university aims for brand equity

Filed under:

Source
THE HINDU

Date
2005-09-03

Information
Moving ahead to meet the General Agreement on Trade and Tariffs (GATT) regime, the University of Madras is in the brand-building mode. Coffee mugs, handbags and T-shirts bearing the 150-year-old universitys new logo will soon flood the market, well ahead of the February 2006 inauguration of the renovated Senate House.

The university has called for design ideas from students of affiliated colleges for a new logo, slogan and university song, which will be released by President Abdul Kalam. This is a brand-building exercise as we have to remain competitive in an era of internationalisation of education. Apart from setting the mood for the 150th year celebrations, it will create a sense of belonging among our students, Vice-Chancellor S.P. Thyagarajan told The Hindu .

The souvenirs will be on sale permanently in a kiosk in the Senate House.

A committee of experts under historian S. Muthiah is putting together a publication on the varsitys history. Complete with rare photographs, the document, when released, will be the first such venture in South India, an authentic representation of South Indian higher education since 1857, as Dr. Thyagarajan put it.

The restoration work is going on as per schedule, he said.

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