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Corporate sponsorships for B-school festivals are set to double and almost touch the Rs 1 crore figure in 2008.
While established annual festivals of B-schools in eastern India are likely to see a 20-30 per cent increase in sponsors and sponsorships, the newer B-school fests are likely to receive double the sponsorship amounts they received last year.
Consider this: Kshitij — the annual festival of IIT-KGP held in January every year — is already on track to receive cumulative sponsorships worth Rs 85 lakh for its festival in January 2008.
In January 2007, Kshitij received cash sponsorship worth Rs 50 lakhs and Rs 20 lakh for gifts, offers, and the like. January 2007 had 15 key sponsors for Kshitij that included SBI, Airtel, ONGC, Cisco, among others.
More : business-standard.com
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