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Experts urge customer focus at IIM meet

Identification of the targeted customer base, focus on capability rather than resource-based business and an incisive understanding of the market are some of the key factors which the would be entrepreneurs need to value before kicking off a business venture, according to experts who deliberated on Entrepreneurship Summit, held here at the Indian Institute of Management.

Young entrepreneurs need to focus on their potential customer base while developing a business idea. They also got to think innovatively about the emerging markets where the established players are not well entrenched, felt Laura Parkin, executive director of the Bangalore-based National Entrepreneurship Network, a network of academic instituitions for fostering entrepreneurship.

The success of a business idea hinges on the pool of customers targeted and the market opportunity being explored, echoed Kanwaljit Singh, managing director of Helion Ventures, a venture capitalist firm.

The success of a start-up firm also depends on the ability of the whole of team of entrepreneurs to bounce back after failures and scale up the business, he added.

Ajit Balakrishnan, chief executive officer of rediff.com said, The entrepreneurs need to build capability-based business and and refrain from the resource-based business.

More : business-standard.com

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Sanjay Purohit of Infosys Delivers Lecture on Dynamic Strategy at IIM Kozhikode

Starting with a brief history about Infosys over the years, Mr. Purohit noted how important decisions were based on corporate strategies and long term development themes. He enlisted the various factors on which the corporate strategy for the organization was based on. He remarked that strategies evolve as we travel through time; because the environment is fluid we have to constantly think on the move. Talking more on the business model of Infosys, he opined that there are enormous opportunities for the company and that a lot still needs to be done. As an example, he mentioned the point about creating a more global workforce; despite Infosys having employees of over 72 nationalities, Indians make more than 95% of it.

Strategies should increase profitability, growth prospects, as well as be sustainable and predictable. These are the principles guiding the corporate strategy of Infosys, said Mr. Sanjay Purohit. Stressing on the importance of flexibility in tuning the strategies, he remarked, “It is like the capability to change the engine mid-flight over the Atlantic.” Painting a picture of the evolution of the IT / ITES landscape, he said that the industry has evolved from providing programming services and project implementation to business engineering services and business strategy providers in recent years. The next step for Infosys is to anticipate the customer’s problems and provide necessary solutions which requires a strong sense of the fast changing environment.

He also elaborated on the ‘brand positioning’ and ‘brand image building’ strategies of Infosys. Today, Infosys is viewed as a high quality and low cost service provider, which the organization leaders want to change as a ‘complete partner for business transformation’. He also quoted numerous instances of how Infosys provided better value to customers by innovative and cost advantageous solutions. He also cited examples where the company took certain decisions consciously, and which were not merely a product of coincidence and ignorance.

More : coolavenues.com

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Private equity lures B-schools

Venture capital (VC) and private equity (PE) firms appear to have caught the fancy of business schools this year. Be it for creating awareness among aspiring entrepreneurs to raise funds, or merely understaning the operations of a VC/PE firm, management institutes have increasingly begun interacting with the industry.

While some have announced setting up of a PE club for aspiring entrepreneurs, others are planning courses, special lectures and seminars to create awareness about the booming sector.

Students of the Post Graduate Programme for Executives (PGPX) at Indian Institute of Management, Ahmedabad (IIM-A), will go through a course on PE in their last term between December and February.

The course, spanning 10 sessions, will be taken up by Arun Duggal, vice-chairman of International Asset Reconstruction Company.

Arvind Sahay, chairperson, PGPX, IIM-A, said: “Apart from number of venture capital and private equity fund companies queueing up during placements, the subject has also gathered interest in the wake of students opting for entrepreneurship.”

IIM Lucknow’s (IIM-L) Alumni Association, will organe India Private Equity Forum on September 19 at Mumbai. “This is for the first time that the institute has initiated such a forum. The forum will witness industry experts talk about VC/PE funds to alumni and aspiring entrepreneurs. If successful, we intend to continue conducting such forums in future,” said a member of Alumni Committe (Alcom) at IIM-L.

The Finance Club, a student run body at the Indian School of Business (ISB), is all set to come up with a Private Equity Conference on September 6. A unique PE event , it aims to provide the students an opportunity to gain greater understanding of the PE activities in India.

B-schools are also putting in effort to train students in raising funds. K J Somaiya Institute of Management Studies, which has been witnessing close to 10 per cent of students opting for entrepreneurship, has an e-cell which organises PE meets, workshops, VC colloquium, entrepreneurs meets (including some by the alumni), and guest lectures.

“The outside groups of VCs and PE managers and entrepreneurs have wholehearted and willingly supported the cause and in fact have become mentors to the new students. Students have the spirit of entrepreneurship, but they need the funding, mentoring and handholding for some time. The focus on PE/VC funds is important to give the necessary practical shape to the dreams and business plans,” says Suresh Ghai, director of K J Somaiya Institute of Management Studies.

Private equity and venture fund clubs function as the interface between students and financial institutions and regulatory bodies by organising various events.

Finance clubs across B-schools bring private equity players and industry leaders to the campus with an aim of lending a platform to students and faculty to interact and discuss the opportunities and challenges that lie ahead in the field of private equity and venture funds.

Recently, PGP students of IIM-A set up a Private Equity and Venture Capital club to help students get hands-on experience by involving PE/VC players from India and abroad.

More : business-standard.com

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The Indian Institute of Management, Bangalore inaugurated the 2008 edition of ‘LCube’, an annual industry-academia interface event, today at its campus. The three day residential program, organized by the students of the Post Graduate in Software Enterprise Management (PGSEM), focuses on the central theme of ‘Leadership from within’. The program aims to inculcate modern day leadership skills that are more experiential and exploratory in nature among participants.

Harsh Manglik, Managing Director and Chairman of Accenture India inaugurated the conference and delivered the key note address. The inauguration was followed by inspiring workshops comprising of simulations, games, theatre and role-plays on ‘Experiential Leadership’ organized by the renowned leadership consultant Raghu Ananthanarayan. A number of other activities have been planned for the next two days as part of this residential program. A corporate quiz on leadership will be organized on May 31st in association with Karnataka Quizzing Association. The quiz will be hosted by renowned quiz master Prof. Rajeev Gowda and will be open to corporate participant teams.

The event will conclude on June 1, 2008 with a key note from Mr Som Mittal – NASSCOM President on ‘Indian IT Companies at crossroads – looking for next winning strategy’ and a panel discussion on ‘DNA for the next generation of IT leaders’. The panel for the discussion comprises of eminent leaders in the IT industry such as Som Mittal – NASSCOM President; Kush Desai – MD, SAP Labs India; Subhash Menon – Founder and Chairman, Subex Systems; Sudip Banerjee – President Enterprise Solutions, Wipro Technologies; Vijay Anand – Vice President, Server Technologies, Oracle India, Mrs Uma Balakrishnan, CEO Axcend Automation Systems and Prof. J Ramachandran, IIM Bangalore.

Source : indiaprwire.com

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IIM Lucknow Launches National Business Plan Competition Nirvaan 2007

IIM Lucknow Launches National Business Plan Competition Nirvaan 2007

Abhiyan, the entrepreneurship cell of IIM Lucknow, announces the launch of Nirvaan, the National Business Plan Competition. This event is held year after year for five years now with great success. Nirvaan, the Annual Entrepreneurship Event, is an initiative guided towards fostering the spirit of entrepreneurship among the younger generation of India.

Nirvaan goes beyond the B-Plans by offering incubation facility to the winners, which makes it unique. Nirvaan has also become the forum for the participants to interact closely with Indias top entrepreneurs, to showcase their business ideas and to get a feedback. The talks and interactive sessions by entrepreneurs also help the participants to understand the entrepreneurial experiences.

More : coolavenues.com

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Duke may push talent search

With its three-week summer studies program for Grades 7-10 running successfully at Indian Institute of Management, Ahmedabad (IIM-A), Durham-based Duke University is mulling to expand its Talent Identification Programme (TIP) in India.

Through TIP, Duke University identifies academically talented students through centralised tests and offers them challenging and innovative educational programs and conducts research on the nature of such talent.

Launched in 1980 in the US, TIP was recently introduced through its collaboration with IIM-A in India, the only other country to feature the programme. Already a week into the program, which comprises 34 students selected from 13 schools in four cities including Ahmedabad, Delhi, Bangalore and Hyderabad, Duke has already begun evaluating options for expanding TIP in India.

“We are evaluating possibilities of introducing either e-studies or distant learning courses for students belonging to grades 8-12. While the current program is being sponsored by Duke in association with IIM-A, next year we might go for fee-based programs or corporate sponsored programs,” said Martha Putallaz, executive director, Duke TIP.

Through e-studies, the university intends to conduct common educational programs for students from different countries like the US and India through video conferencing and online studies.

The university may also go for student exchange programs if need be, added Putallaz. Under the current Summer studies program, students are trained in Java-based video gaming and engineering problem-solving by faculties from Duke University at IIM-A which are derived from the graduate-level curriculum.

More : business-standard.com

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IIM-A to suggest performance-linked pay in Govt jobs

IIM Ahmedabad, India’s top B-school, will provide a performance-linked pay model to the Sixth Pay Commission which has been assigned the task of recommending revised pay scales for central government staff.

The report of the IIM-A and also the other study groups constituted by the pay panel is expected by June-July, the Commission sources said.

The IIM-A study group, headed by Biju Varkkey, is evolving measurable and quantifiable criteria for judging performance and productivity of different grades of employees in various government organisations depending upon the nature of work and relationship with their users/clients.

More : zeenews.com

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IIML invited Swami Muktinathananda, President of the Ramakrishna Math and Secretary of the Ramakrishna

IIML innovates
In order to inculcate ethical business practices and sound value system in its new batch of students, the Indian Institute of Management, Lucknow (IIML) invited Swami Muktinathananda, President of the Ramakrishna Math and Secretary of the Ramakrishna Mission Sevashram to deliver a lecture on Business ethics and value system during the induction of the new batch of the PGPM (2007-09) on June 21. The newly appointed chairman of IIML, Dr. JJ Irani also addressed the new enrollees. He pointed out the lack of training of ethics in the education system today and urged students to become ethical, dutiful and just citizens of the country and to control their appetite for controversy

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IIM-L to study reasons behind gap in irrigation potential

The Indian Institute of Management (IIM) Lucknow would study the reasons behind gap in the actual irrigation potential and present capability in Madhya Pradesh.

Associate Professor of the Institute Sanjeev Kapoor held discussions about this study with senior officers of water resources department, an official release said today.

Kapoor said there is a considerable gap between irrigation potential created by irrigation projects and the actual area irrigated by them.

More : hindu.com

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Crisis takes a toll on IIM placements

As the current global economic crisis begins to engulf emerging nations including India, silence speaks louder than words at India’s topmost business school IIM Ahmedabad.

Though placement season usually brings the noises of a booming economy, but this year the global recession has brought down a sharp cut in salaries.

The job offers for IIM-A students have come down by about 42 per cent while overseas placements take a serious hit by declining over 60 per cent. It is a familiar situation not just at all IIMs but at other premier b-schools across India too.

“After Lehman Brothers became the most high-profile victim of the global credit crunch in September, we failed to understand the seriousness of the problem. The crisis has not only affected the markets of north America but far beyond which are normally the cream market for b-school graduates for their overseas placements,” said Dr Bakul Dholakia, vice chairman, Institute of Infrastructure Management.

This certainly means more students will now have to look for domestic jobs, thus, in turn giving Indian recruiters reasons to rejoice. And the biggest gainers are both private and nationalised banks. Also gaining for the first time, in a long while, are old economy companies.

“It was a talent drift, if not drain and today these top graduates are looking at opportunities in a diversified sectors which earlier was not there. The placement process was completely divided into 70 per cent to financial sector and rest 30 put together in all other sectors – that is now being changed and for good,” said Dr Anil Gupta, senior faculty, IIM-A.

At the moment the jobs situation in the market is highlighted by the fact that a large chunk of graduates have decided to opt out from placement process this year to study further and wait for the recession to fade out. While others have decided to set up businesses themselves hoping to make the most of a desperate situation.

More : profit.ndtv.com

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Assam floods: Govt seeks IIT help to identify erring engineers

Only technologists can call technocrats’ bluff. This conclusion has made the Assam government approach IIT Guwahati to get to the bottom of brittle embankments and misplaced priorities leading to devastating floods every year.

This year, 17 of Assam’s 27 districts have turned into waterworlds leaving 23 dead and 20.68 lakh people displaced besides wasting 3,77,178 hectares of agricultural land. The flood related death toll since the 2006-07 fiscal has crossed 165.

According to Assam Chief Minister Tarun Gogoi, flood management experts and engineers often come up with ineffective measures that they justify on one pretext or the other. “As laymen, we take them for their words, but this cannot go on. So we have asked IIT Guwahati to prepare a long-term, cost-effective solution,” he said.

The IIT’s mandate includes finding out where engineers have erred all these years and what needs to be done to rescue the flood-prone areas from doom. Some districts like Dhemaji are always under water even during ‘’dry’ years. No deadline has been set for the IIT.

Gogoi, however, said erosion has been a greater worry than floods in Assam.

Official estimates say Assam has lost 8 per cent of her land area of 78,438 sq km over the past few decades. Between 1954 and 2007, a network of rivers headed by the Brahmaputra ate away 4,25,932 hectares, and in the process displaced over 10 lakh people.

“We have been pushing for an erosion rehabilitation scheme too,” the CM said while countering criticisms that Prime Minister Manmohan Singh’s bled more for flood-affected Bihar than his equally deluged “home state”. Singh is a Rajya Sabha member from Assam.

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IIM-A grads do it again: Kick good packages to follow their passion

IIM-A grads do it again: Kick good packages to follow their passion

Music, food and now lingerie. What makes these IIM-A students take the road less travelled? In one word, passion!

So when Deutsche Bank approached six students of the prestigious institute with a pay package of over Rs 1 crore— the placement season hasnt set in yet— two of the students spurned the offer. For they had chalked out a different course for themselves!

Sharpening their business acumen are Debashish Chakravarty and Vineeta Singh who are all set to debut in the domain of womens innerwear after they complete their masters in March.

More : cities.expressindia.com

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2.76 lakh aspirants get ready for CAT

Come November 16 and about 2.76 lakh aspirants across the country will appear for the Common Admission Test (CAT) 2008, rated as one of the world’s most demanding entrance examinations for any graduate institute.

CAT is the stepping stone for MBA aspirants to get admitted in reputed management schools of India.

Apart from the Indian Institutes of Management (IIMs) located at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore, Kozhikode and Shillong, CAT is also a mandatory entrance examination for several other leading institutes like Kirloskar Institute of Management, Mudra Institute of Communication (MICA) Ahmedabad, Nirma Institute of Management, S.P. Jain Institute, TAPAI and several others.

Some people feel that CAT is more of a rejection process than a selection process. ‘It rejects those who can’t make their minds work at break-neck speed for two and a half hours non-stop’.

The entrance exam, designed to test a student’s managerial aptitude, has seen an increase of 23 percent in the total number of applications this year and nearly 40 colleges have added their names to the list of colleges that decide admissions on CAT scores.

With a 15 percent rise from last year’s 2.4 lakh and an acceptance offer to just one in 138 candidates this year against one in 120 last year, CAT 2008 promises to be bigger and better.

From the NCR region alone, more than 50,000 students will appear for the entrance exam.

The increase in the number of students this year has forced the IIMs to arrange for more test centres. IIM Lucknow, which coordinates the exam in the NCR, has setup about 60 centres to handle around 59,000 students.

IIM-A is handling over 51,000 applications, IIM Bangalore is handling over 60,000 applications and IIM Calcutta would take care of over 50,000 students.

Of the 2.76 lakh candidates taking the exam this year, nearly 54,000 are women.

Arks Srinivas, Director, Triumphant Education, a well-known coaching institute for CAT, says, “There has been an increase of 20 percent in the enrolment of women candidates for CAT. This is mainly due to the availability of opportunities for women in sectors such as finance, human resource and marketing.”

“Of the 54,000 women, at least 13 percent have a chance of getting a call. Even though the success rate of women in IIMs has not seen a remarkable rise, the 100-odd institutes which consider CAT scores may have pushed the number of women applicants”, Srinivas further said.

Neha Shukla, an aspirant, said, “I attempted CAT last year, but I did not score well in the Data Interpretation (DI) section. I have improved a lot in that section and I am determined to secure a seat in one of the IIMs.”

The CAT committee had received more than 2.9 lakh applications this year. The number, however, comes down substantially after a screening of applications. This year, more than 7,000 aspirants have been disqualified from CAT due to minor errors in the application forms.

More : indiaedunews.net

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IIM-C revamps post-grad curriculum

To keep pace with the changing business environment, the Indian Institute of Management, Calcutta (IIM-C), has revamped its curriculum. All compulsary courses for the Post Graduate Diploma programme have been assigned for the first year and all optional courses for the second year, said Dean Saibal Chattopadhyay.

“ The students had to study compulsary papers in both years and did not get a chance to concentrate on optional papers,” a teacher said.

The change has been made assesing the situation and requirments of the students. There have been some changes in curriculum in 2002 and 2004 but it is a major revamp this year.

A compulsory paper on Business Ethics has been started. Besides, there are two compulsary courses on communication — one module will comprise oral communication and the other written communication.

The institute is also offering new courses in Strategy , Finance , Behavioural sciences and Management Information System.

Three streams — sociology , regional development and environmental sciences — have come together and will offer interdisciplinary courses.

More : expressindia.com

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Achieving a Travel Education Without The Travel

Travel – the heart and soul of the hospitality industry – is missing from the agendas of thousands of industry professionals as they strive to further their careers in management, development, marketing and finance.

Travel, in fact, is often the very last thing on their minds.

Engrossed in coursework designed to prepare them to to move up in a hotel’s chain of command, these employees have been busy ordering up the academic equivalent of room service: Distance learning that delivers textbooks, videos, resource materials and whatever else they need directly to their door – or even to their desktop.

“This is a nice way to learn if you can’t get to a campus,” said Bob Davies, graduate program director at the University of Wisconsin-Stout, which is in the process of shelving and retooling its online coursework in the school’s Hospitality and Tourism program, which added distance learning a decade ago.

“Because the industry requires you to work unusual hours, attending a campus class just doesn’t work,” said Davies. “And there is some rigidity even with tech schools and universities that you have to be available.”

With distance learning, of course, students are very much available – as long as they can accomplish their tasks at their own convenience and their own location.

Though globe-trotters, national travelers and even regional tourists are a driving force in the hospitality industry, staying put to enhance knowledge about about this industry is by no means an anomaly. In many cases, it is has become an occupational necessity.

The American Hotel & Lodging Association recognized this back in 1953 with the founding of its Educational Institute, at the time a formative formal program for hospitality education.

“At that time, its purpose was to provide distance learning courses in the 1950s,” said Elizabeth Johnson, marketing manager. “Correspondence school was in its heyday back then. For people who could not afford college or could not take the time from their hotel job to get additional training to get ahead, the educational institute met that need. It was founded for that purpose at that time.”

Although hotel schools now exist at university campuses in Johnson & Wales in Rhode Island, Purdue University, Cornell University, the University of Houston and the University of Nevada, Las Vegas, AH&LA’s institute still offers traditional correspondence-school style coursework in certificate and diploma programs for working professionals. (For more conventional graduate and undergraduate students in classrooom-based hospitality management programs at many of these two-year and four-year schools, the institute also provides an array of professionally authored textbooks.)

In recent years, the institute’s traditional mail-based curriculum has gotten plugged into the Internet, where working professionals have the same options as their mail-based counterparts, to learn – and later take their exams for certification – in a self-paced environment online. The institute has a more intense Hospitality Operations certification program, as well as two diploma programs – one in Hospitality Management and one in Food and Beverage Management. And next year the institute will launch a new specialization – Spa Management – also to be offered online.

More : hotelinteractive.com

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IIM salary offers on par with top B-schools in US

IIM salary offers on par with top B-schools in US

The Indian Institutes of Management (IIMs) at Ahmedabad, Bangalore and Calcutta have truly come of age. They are now directly competing with their counterparts in the US in terms of work profile and salaries offered.

Investment banks are today offering higher positions even to IIM freshers for the first time. Whats more is that these graduates are being offered salaries in the range of Rs 1 crore per annum, which is in line with the salaries offered to a graduate from a top B-school in the US.

Deutsche Bank has been the first to break the tradition across the three IIMs by offering the associate position instead of an analyst position to freshers and graduates with some experience. Their salaries match those of the associates recruited from any US B-school.

More : economictimes.indiatimes.com

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US-based Target to hire from IIM-B

US-based Target to hire from IIM-B

Target, a US-based global retail chain, is interested in recruiting from IIM Bangalore this year. Target now joins international retailers like Tesco, Wal-Mart and others in scouting for talent in India. Target has shown a keen interest in coming for final placements this year. However, a date for their presentation is yet to be finalised, said IIM-B placement officer GK Nagraj.

Talks with Target were also been initiated last year by the institute. Target is an upscale discounter that provides merchandise at nearly 1,488 stores in 47 states in the US. Popularly known for its bulls eye logo, Target also has an online.

Targets move assumes significance with the retail sector slowly emerging as one of the hottest picks in B-school placements. With Indias organised retail industry beginning to open up, this sector is poised to attract much attention in placements going forward, analysts said.

More : economictimes.indiatimes.com

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IIM-C and IIT-KGP to go ahead with 27% quota

IIM Calcutta (IIM-C) and IIT-Kharagpur (IIT-KGP) will go ahead with the 27 per cent other backward classes (OBC) quota implementation, following a Supreme Court order on Friday.

The verdict comes a day after the Calcutta High Court put brakes on the Centre’s order to impose OBC quotas in post graduate courses in IIM-C and IIT-Kharagpur.

In April this year, the HRD ministry had ordered implementation of 27 per cent OBC quota in post-graduate courses in central institutions.

The IIM-C authority would keep on hold the admission process for the OBC candidates till the final directive comes from MHRD.

Meanwhile, the IIM-C authorities had stuck to the OBC interview date on Thursday and interviewed 20 OBC candidates.

The final offer letter for admission would be sent to nine of these OBC candidates who have been selected.

The next batch would start from June 23. Usually, students get three weeks time to join the classes from the date of offer of admission, however, this year, the candidates will get less time due to the confusion over the quota implementation.

According to Dinesh Varma, chief administrative officer of IIM-C, “We are awaiting the new circular from the HRD following the Supreme Court’s order today. We interviewed the OBC students on Thursday, but did not publish the results because we were waiting for the final verdict. We will choose nine of them for the 2008-2010 batch”.

Similarly, IIT-KGP’s interviews for the post-graduate programme are scheduled for May 28.

“We will stick to the HRD’s final verdict,” said D Chakraborty, deputy director of IIT-KGP.

A constitution bench on April 10 had cleared implementation of OBC quota but had ordered exclusion of creamy layer.

Only nine students from the OBC category — three per cent — will be admitted on basis of quota this year at the IIM-C.

The institution has increased its intake of students from the existing 300 to 318.

The seven Indian Institutes of Technology; Institute of Technology, Banaras Hindu University, and Indian School of Mines, Dhanbad, will implement the other backward classes (OBC) quota over the next three years to achieve the mandatory 27 per cent reservation.

To make room for candidates from OBC quota, these institutes will earmark nine per cent of the total seats for them and increase the overall number of seats by 13 per cent from the present academic year.

More : business-standard.com

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Calcutta HC stays quotas in IIM & IIT

In a jolt to pro-reservationists, the Calcutta High Court today (May 14) stayed quota for OBCs in post-graduate courses in Indian Institute of Management, Calcutta, and stopped interview of OBC candidates for the same.

Justice Maharaj Sinha, in an ex-parte interim order, granted the stay on a petition by Sayan Guha, a B-Tech student challenging the HRD ministry’s memorandum and also the IIM-C interview scheduled for tomorrow.

The interim order stayed till June nine the operation of the reservation clause of IIM prospectus and also the resolution of office memorandum dated April 20, 2008 passed by the HRD ministry.

The matter would come up for hearing again on June nine. IIM-C had scheduled the special interview of OBC students following the HRD memorandum.

Guha’s counsels Kishore Dutta and Nilava Bandopadhyay told the court that the office memo and the subsequent reservation clause were in violation of the April 10 Supreme Court order on reservation of OBCs that had set a yardstick for such quotas and defined the creamy layer that would be out of the purview of reservation.

They said while the apex court had directed that graduates would not be considered for reservation, the HRD ministry had in violation of that passed an office memo to the effect that OBC students would get reservation in post-graduate courses.

More : timesnow.tv

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Stress-free CAT

Students are often unsure about their ability to crack the formidable CAT, and this belief has created the CAT is tough myth, which gets propagated from year to year. A person getting 70 percentile in the CAT normally feels that the CAT was not meant for him.

However, logically speaking, if you were to consider the data of the last CAT, each question carried four positive marks if it was answered correctly and one negative mark if incorrect. Also consider the fact that a student who got 70-80 percentile in CAT 2006 paper would have got a net score in the range of 75- 85 marks (out of 300), while a student who got a score of 110 marks in the same test ended up with a 98-99 percentile score. This means very clearly that there was a gap of only about 30 marks separating a 70 percentiler (who ends up considering that he/she was too far away from clearing the CAT for the IIMs) from a student who might now be studying at the IIMs. At the rate of five marks per question (+4,-1 marking scheme) this would effectively translate into a gap of just six questions!

In other words just six errors can take you from a B-grade B-school straight into the IIMs. This is the reason why what you do in the remaining preparation time becomes very crucial.

More : timesofindia.indiatimes.com

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